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Cross Device Tracking: How it Can Maximize Your Sales and Leads

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Cross device tracking is an efficient way for marketers, salespeople, and even online entrepreneurs to find out what works for their business. Succinctly, if you sell eBooks and a potential customer spots your mobile ad on her phone while waiting to pick up the kids, then goes to her home computer, searches for your e-book, and buys it, cross device tracking will let you know where the interest originated and where the sale came from. But how does that maximize your sales?

Advertising on the Devices Your Targets Use

Image via Flickr by gail

People use their smartphones and tablets for many things these days. They comparison shop while they’re at the store, trying to decide if a competitive grocery store or an online shop has what they want for less money. They search for deals, discount codes, and coupons. They see an idea for a gift or a product while they’re out and about and they immediately turn to their phones. If they see something that interests them on TV, they’re apt to pick up their mobile device and look it up instead of heading to their home computers.

What does that mean for you, and how does it relate to cross device tracking? You can track where your leads are first generated. Where are people getting interested in what you’re offering? Do they visit your site through mobile ads? You don’t want to spend money on marketing campaigns that target home computers when you need to focus on the mobile side of things. By tracking the behavior of your consumers, you can achieve a better understanding of their interactions with your brand and even tailor your budget accordingly.

Making Sales at a Faster Rate

Tracking behavior enables you to actually acquire your sales faster. The speed with which you get information about your target audience leads to a faster push. For example, if you see that your consumers do find your products on their mobile devices and buy them on personal computers, you can cut out the middle man by changing your strategies and making your mobile designs easier and safer. This will encourage customers to buy products directly from their mobile devices, which can also cut the likelihood of lost chances.

Additionally, if you have a product that doesn’t sell or you’re looking to become more competitive, device tracking shows you what you need to do. It can let you see if customers are often looking up a particular item. Maybe they’re waiting for the price to decrease or perhaps they’re comparison shopping with other retailers. At that point, you can decide to offer those people their own deals, which can also increase brand loyalty.

Creating Specialized Personalization Options

In the same vein, you have the option to tailor your marketing campaigns to each shopper. Tracking their habits can help you see what they want the most, when they shop, what they buy, and what they’re willing to spend. Personalized marketing messages can encourage shoppers to buy what they need from you, especially if they have an incentive. If you track their behavior, you can decide whether they need hard and fast discounts on specific items, or if they would benefit from a reward or discount program.

Generating More Leads Through Social Media

Image via Flickr by English106

Don’t discount the importance of social media in generating leads that turn into firm converts. If your conversion rates have you feeling blue, think about turning to social media giants such as Facebook, which has proven lead benefits. Market through Facebook while engaging in cross device tracking and you can enjoy two times as many leads.

You can supplement your knowledge with cookies that exist regardless of the device used at the time. You’ll have another way to not only watch but analyze your customers’ behaviors, so you can see which ads work and which don’t.

Generating new leads is important for any business, but if there’s no conversion, you have nothing to show for your efforts. Cross device tracking provides a way to turn your leads into real revenue, but it allows you to make your consumers happy in return.

The post Cross Device Tracking: How it Can Maximize Your Sales and Leads appeared first on Christian Finance Blog.


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